Usage of Social Media Word of Mouth - 968 Words

1. Introduction: 1.1. Usage of Social media WOM: Social media has played a significant role in consumer decision making, including such areas raising awarness, sharing information and opinions as well as postpurchase experience ( Mangold and Faulds,2009). It turns out that consumers tend to trust knowledge and experience shared by other customers on social media more than those opinions reviewed by the manufacturer or the marketer of the product or the service.(Linchi Kowk,2012) In an environment where there is a significat growth in the usage of the Social media, like facebook, twitter, whats app and so on. All these sources of social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand. The important role of e-WOM has and has been acknowledged as the most important communication source between consumers .At its core, WOM is a process of personal influence, in which interpersonal communications between a sender and a receiver can change the receivers behavior or attitudes . The role that interpersonal communication plays in influencing opinions has also long been acknowledged by sociologists, who identified the importance of â€Å"opinion leaders† in this process. The ability of individuals to influence other peoples opinions is of particular interest to organizations seeking to marketShow MoreRelatedBeauty Awareness Essay1420 Words   |  6 Pageslive an active life, know the importance of work life balance. 1.3 SOCIAL CULTURAL FACTORS Female professionals wives of professionals. Educated, know that there are side effect to chemical based products. 1.4 VALUES / ATTITUDE FACTORS Work life balance. Consider taking care of their skin as major priority. 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